Itâs ok to give in to cravings once in a while. If you feel you must have a certain food then allow yourself that pleasure...Denying yourself a craving may have the power to de-motivate you, if you are trying to lose weight.Donât fight cravings all the timeAs admirable as it is to stay committed to your weight loss program, denying yourself cravings over a long period could leave you frustrated and irritable. So prevent yourself from falling off the wagon completely and manage your cravings better.Eat less of your cravingIf you are craving something that is extremely high in fat or that you know is bad for your waistline, then try and eat a smaller portion instead of the entire portion. Your craving may already have been satisfied.