This concept might seem far fetched, but there are already thousands of businesses that employ this principle everyday. I can almost guarantee that you have been at the receiving end of it in the last six to twelve months. This principle can be seen when a business gives away a free report, ebook, a free consultation or teleseminar. It is the act of giving something of value away to your customer for NOTHING, in the hope that they will benefit from what you are offering them.
When you give something away, the recipient feels a sub conscious desire to give something back in return. It is unavoidable all humans feel the same, even if they do not know it. This rule is known as the Rule of Reciprocation. But in order for this rule to be effective, the recipient must feel that the gift was given in the right spirit the Spirit of Giving.
Here is an example. You have a report that can help others loose weight. This report has taken you four months to research, prepare and edit it, getting it into a format that others can download and print. You decide that due to the large number of overweight people in society, you will give this information away for free. Obviously, you would like people to read it and return to buy weight loss products or a series of weight loss reports that you intend on writing. However, even if they did not return you would still offer this report for free because you feel strongly about helping others lose weight. This is the Spirit of Giving.
If your customer feels this Spirit when receiving a gift from you, they will want The act of giving before you receive will not only bring you countless benefits, but will enable hundreds and eventually thousands of people to benefit from the valuable gift that you have provided them. Your business will grow, and even more people will benefit from your actions.
I assure you, the Universe rewards such efforts.
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