ATTACK of the 100 Calorie Snack Pack!

Portions are out of hand.

Restaurants.  At home.  Supersized fast food.  Soft drinks.  Everywhere.  Portions are OUT OF HAND!

I was out to eat the other night at a business meeting and the restaurant offered a 14 oz steak … that’s just shy of 1 pound of meat.  And that was only the main course, so doesn’t include all the sides.

Somehow, somewhere…the message that eating smaller portions was a good thing was spread.

But THAT took things to a whole new level.  Suddenly all these companies jumped on board and offered smaller servings.

The problem?

100 calories of Chips Ahoy, Doritos, or Oreos is merely just less junk.

The wires got crossed.

Smaller portions is great.  Smaller portions of junk are not.

And here’s the other problem we heard over and over again.  Many people would often eat many more than just 1 bag of the 100 calorie junk because, well, it’s like continuing to cut small slivers of cake until you ultimately eat an entire piece.  It’s a mind game.  The smaller portions in the 100 calorie bags just weren’t enough and they’re so few calorie, why not eat more!

These things spread like wild fire, particularly with women, who is the target market.  Everyone was coming out with their own version of 100 calorie snack packs.  We tried to fight it by continuing to suggest the greatest 100 snack "pack" known to man — a piece of fruit (which is actually less than 100 calories).

We were fighting an uphill battle, though.  Recommending a piece of fruit wasn’t "sexy" enough.  It wasn’t in fancy packaging.  Didn’t have creative marketing blurbs to go along with it.

But now we can finally join forces with the 100 calorie "snack packers" and recommend something GREAT.

In fact, there are two options we’ve found that fit the bill if you’re looking for a quick, 100 calorie snack that is quick, easy, and can help you stick to your goals.

Here’s what interesting, though, one is actually marketed to kids.  It’s NOT marketed as a 100 calorie snack pack at all … it’s a sneaky, under the radar secret we’re sharing with you.

Without further ado, we’d like to introduce "Exhibit A" — Chobani Champions.

It’s their kids line.  Each high protein Greek yogurt is just 100 calories with 8 grams of protein and 12 grams of sugar (kind of like milk).  Loads of calcium and they’re quick and easy.  NOW, we’ll be the first to admit our personal favorite is the Plain Greek yogurt where you mix your own fresh fruit in there; however, we also know time is tight for everyone and this is even quicker and easier to grab and go.

Exhibit B

Blue Diamond 100 Calorie Nut Snack Packs

We’ve preached and preached how nuts are one of the greatest foods and snacks.  Ever!  They’re loaded with healthy fat, pack in a little protein and fiber and are perfect for on the go moms and dads.  The problem?  They’re way too easy to overeat.  So if you’re sitting on the couch with a 5 lb canister of almonds thinking you’re doing something great, think again.  But now, fortunately, Blue Diamond came out with a solution … 100 calorie packs of healthy nuts.

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