IT’S NOT ABOUT THE NUMBERS!
The health clubs are always racking their brains trying to
figure out why they have such a hard time keeping members coming
back. Most owners would argue that cash flow and profit margins
are the most important reason to retain membership. Yes, but
what drives customers to these health clubs?
These owners have lost touch with what matters most, the
customer! Give the customer more than they expect and they will
continue to do business with you. Selling a product or service
is about people more so than numbers on a spreadsheet.
SINK HOLES VS. POTHOLES
I want you to think of this principle in your workout. You know
it is very easy to get burdened down with all the details of an
exercise and diet program. While guidelines are necessary, at
times focusing too much on the numbers can and will set you up
for failure.
You may start to think all this counting calories, reps, and
keeping track of heart rates are too much to accomplish.
Unexpectedly, you start to lose sight of your goals and it
becomes more of a job than a hobby or stress release. You may
even quit exercising. This can be an immediate sinkhole for you.
It would be unrealistic to think you are not going to have some
tough days. It’s hard getting in shape. It takes determination
and discipline. More importantly, it takes looking over those
down days to the end goal. Do not get too worked up about
hitting all the numbers on the charts all the time.
The bigger challenge lies in the follow through. In order to
follow through, you have to have a certain amount of PERSONAL
FITNESS ACCOUNTABLITY!
IT’S BEING SOLD OUT! The only way you will follow through on an
exercise program is to be sold out. The military calls them
“lifers.” These are people who are committed to something for
the long haul. Are you a lifer? Could you be a lifer?
A lifer has a sold out mindset. He or she realizes that there
will be potholes to go through; there may even be a sinkhole up
ahead, but they get through it or they go around the situation.
It may take support from others, but it gets done. You may not
be a lifer today, but you could be if you don’t make changes
now! Why do you think New Year’s Resolutions don’t work? Waiting
to start a good exercise program begs the question, “Are you
serious enough about it to begin now instead of putting it off
till a certain time?” Now is the time to start. BEING SOLD OUT
IS AN ATTITUDE OF THE HEART! IT’S THE BIG PICTURE Each of you is
different. You will put into exercise a certain amount of effort
and everyone will get something different from it. You cannot
just package good intentions and say, “If you do this or if you
buy that, you will receive this in return.” It just doesn’t work
that way.
But, I will guarantee you this: committing to exercise and
eating right will bring you nothing but positive and fulfilling
rewards, both physically and emotionally. It could very well
save your life some day. It saved mine!
A PROMISE THAT CAN NOT BE BROKEN.
I have bad days. I have good days. I have days I had wish I had
never started exercising. I want fried foods some days. I eat
fried foods sometimes. I want to take a vacation from it all. I
take a vacation from it all. Yet, at the end of the day, some
small voice inside reminds me of that decision I made many years
ago. I can’t turn back even when I want to. I made a commitment
to myself years ago:
Never be afraid to ask for help and realize every day to focus
on the big picture.
What about you? Are you going to sell out to being miserable,
achy, low energy, and suffer from low self-esteem? Or are you
going to make a meaningful decision to get in better health?
Let’s do it together.
In a nut shell:
While guidelines are needed, try not to get bogged down with the
details. Make a decision to make exercise and eating right a
priority in your life, even if it is not up to your
expectations. Exercise and better eating will give back a very
fulfilling life. But you have to keep your eye on the ball.
Speed bumps and potholes will always be there in season. The
process of avoiding them can be a lot more fun than you can
imagine.
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