5 Secret Tips to Effective Pay Per Click Advertising

Yes, pay per click advertising will cost you but if you do it right, it
should make you money. If you are running pay per click
advertising campaign and more money is going out than coming in,
something is not right. Here are 5 steps to targeting the right
keywords and minimizing costs.

Are your keywords too broad?

Let's just say you have developed an amazing diet drink that is
safe, effective, tasty and will guarantee that people will lose 15 lbs
in 30 days. You know you have a product that is a winner and are
excited about marketing it on the World Wide Web. However, you
are relatively new to the Web and pick keywords that are too
general and expensive like 'dieting' or 'weight loss'. Not only are
you perhaps disappointed by your PPC advertising results but it
will likely be draining your bank account. This is why niche
keywords are so important. Look at bidding on keywords such as
'weight loss supplement' or 'weight loss drink'. Go to Overture or
Word Tracker and find keywords that are more niche oriented and
not so competitive.

Is your ad dull or attention getting?

It is worthwhile to spend some time learning about effective copy
writing. It could be the difference between mediocrity and success.
You want to know how to get someone's attention. Unfortunately
saying "I have the best diet drink on the planet" doesn't work. You
have to motivate and inspire people to take their time to look at
what you have to offer. And, in pay per click advertising you have
to do it in very few words. This can be a challenge. Learn the
words that sell or attract or grab someone's attention like "Must
see", "Quick results", "New¡­", "The truth¡­", "Groundbreaking¡­",
"Instant¡­"

Double Check your URL!

Sounds like a no-brainer but many times people either misspell
their URL or send someone to their home page instead of the page
that directly relates to their question. In other words, you may
have a website that is dedicated to weight loss but in your pay per
click advertising, you want to direct them specifically to your diet
drink. So, you would want your URL to read
http://www.myweightlosssite.com/dietdrink.html. There is nothing
more frustrating to the website visitor than having to go hunting
for the information. Your job is to make it easy to find and
informative. If they have to look long, they will leave. These are
dollars lost to you.



What is your competition doing?

It is likely that your competitors who have a high PR (page rank)
and continue to advertise, are doing something right. Learn from
those who are successful. While the differences may seem subtle
to you, in the World of PPC advertising a word or sentence can
discourage or invite a potential website visitor.

What should my title be for my PPC ad ?

Plain and simple use the keyword that is being searched on. Don't
get fancy or creative here. If someone is looking for diet drink then
your ad title is 'diet drink'.
Give the website visitor what they want.

The bidding war is on

Try your best not to get caught in the bidding war game. There are
plenty of ways to drive traffic to your site without spending a
fortune. General keywords will always have high prices like
'dieting.' Don't fall for the trap. Most refined keywords will have
lower priced bids but are excellent because they will target your
traffic. A Website visitor may only be looking for diet recipes and
dislike diet drinks. They are not your customer. Same for the
website visitor who may want to tone-up while they are dieting.
The more specific you can target your market, the better you will
do.

Two other tips: If all the bids are around 25 cents and the lead bid
is at $5.00, you know someone is trying to own the number 1
position. If you want to have fun bid $4.99 and they will get nailed
$5.00 for every click and you will only pay 26 cents if they click on
your ad. Warning though: if you want to play this game, keep an
eye out so they don't drop their bid. I sometimes do this as a
temporary measure to bring someone back to fair playing grounds.

Secondly, keep any eye on all of your bids. People do change what
they are willing to bid on any given keyword or search term. I do
an overview every few days.

The test results are back

One last key to good pay per click advertising is testing your ads.
You can set up two different campaigns and rotate them for the
same period of time. What you might learn could surprise you and
benefit your bank account!

Jan Peterson founder of http://www.goldstarreview.com
researches and reviews business opportunities Over 400 FREE
reports available. Successful e-book with reprint rights also
available.

 
 

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