Why Most Weight Loss Programs Are Scams and Why Virtually All Diets Are

The claim that most weight loss programs are scams and why virtually all diets are is a strong one and not proclaimed casually. However, it is a firm belief rooted in the facts and supported by my direct experience.

It is almost counter-intuitive but most people who pay to join a diet or commercial weight loss program do so with the underlying assumption that this will be the last diet they will ever have to engage. Like it or not, this is the implicit, very subtle value proposition offered to the public.
The facts are something quite different however.

Commercial weight loss programs do not disclose their results because they know exactly what they are. And, the public is the last one they would really want to share the information. Why? Because they fail 95 of every 100 customers that hire them. This is horrible but true. There are really three points to be made here:

First, most diets simply are not effective. Allow me to say this another way, “They do not work.” All of this presupposes that the public is interested in the service delivering what it promises. Diets and commercial weight loss programs do not. Again, they fail every 9 in 10 people.

Secondly, most weight loss programs and diets defy common sense. Think about what happens on a “diet” for one second. First, the dieter makes temporary changes while on the diet. The dieter loses weight, then the dieter returns to the foods he or she really enjoys eating (after having been restricted from those foods, while on the diet).

After this return to ‘regular’ life, real life, the dieter begins to slowly regain the weight. Do you know anyone who is going to commit to eating mail-order meals, shakes, or bars for the remainder of their days or never having bread again? No would be the correct answer here.

Finally, most weight loss programs and diets do not empower their clients. What I mean by that is most do not provide the client with the tools to be successful once the formal relationship ends. Most do not build their eating plans around the very foods the client enjoys.

This is a recipe for disaster once the client returns to the very foods that contributed to the issue at the outset. For example, clients should be able to distinguish between macro-nutrient groups, they should have a very clear sense of what a portion is, and finally they should have well-established benchmarks as to measure success.

Ultimately, most commercial weight loss programs and diets are scams because they are selling something that they are not delivering upon to their clients. Results. There are very few people anywhere that would tolerate this deal. If you find this difficult to believe, then simply conduct this experiment. Call or go visit you local commercial weight loss program and request to see their published results.

In the final analysis, if your program’s is not prepared to guarantee its results in writing, then you may want to grab your wallet and to sprint in the opposite direction.

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