Ask anyone about the Subway Diet and they'll tell you about Jared who dropped 245 pounds in a single year just by eating Subway. This article goes into details about how the commercials and the famous diet got their start.
Like man college students Jared Fogle worked a part time job, his at an adult book store, to pay for college. He sat long hours in a class room, sat long hours behind the counter at the video store while eating snacks, and as a result ended up weighing 425 pounds. Jared realized his weight was critical and so started looking for a way to drop some pounds.
He tried and failed with many diets because he had too much time and too much temptation to cheat. But then he found a Subway shop near his dorm. Without knowing it he was inventing the Subway diet. Jared decided to skip breakfast every day, walk the mile and a half there and back to Subway for both lunch and dinner during which he consumed only a sandwich, a bag of baked chips and a diet soft drink. He went from consuming 10,000 calories daily to about 900, while adding a 6 mile hike to his daily routing. For Jared the yet named Subway diet made 245 pounds disappear in the span of a single year.
How did Jared become a nationally recognized figure? After losing the weight Jared ran into a friend who worked with the school paper. This buddy barely recognized Jared, so he decided to write an article about his amazing weight loss. It was then incorporated into a Men's Health magazine story about crazy diets that shed pounds. A subway franchisee in Chicago brought the story to the attention of his advertising people who talked to Jared to make certain it was legit. When the Chicago guys tried to get funding from the national advertising agency for a campaign, they were told it would bomb, so they funded it themselves for a local run in Chicago.
Soon the Subway diet was a success. Suddenly Jared and his Subway diet were everywhere – in newspapers, on television, even on Oprah. Now it was the national agency's turn to ask about running the ads around the country.
The Subway diet has worked for a lot of people. But keep in mind that Jared's extreme program of calorie cutting and extreme weight loss are, in general, potentially dangerous. In general limiting calories while exercising is a well accepted formula for success.
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