Dr. Oz Discusses Sensa Weight Loss Sensation with Experts

“It acts to make you feel full. You eat less. You lose weight,” says Dr. Oz’s special guest Dr. Alan Hirsch, the inventor of the SENSA® Weight-Loss Tastants that many dieters swear has worked wonders toward their weight loss—one of which on The Dr. Oz Show stated that she lost 128 pounds from using Sensa.

Dr. Alan Hirsch, M.D., F.A.C.P. is a board-certified neurologist and psychiatrist who is nationally recognized as a smell and taste expert. Dr. Hirsch’s credentials include that as an author of eight books on the science of the effects of smell and taste on human emotion, mood, behavior, diseases states, consumer preferences, weight loss, and other topics.

He is famously known by the mainstream media as the holder of numerous patents including that of SENSA® Weight-Loss Tastants—food flakes made reportedly from maltodextrin, tricalcium phosphate, silica, and flavorings that you sprinkle on foods to enhance feelings of satiety (fullness) and reduce eating behaviors that together results in significant weight loss.

Dr. Hirsch’s belief is that the olfactory system is capable of influencing many biological responses in the human body and has written and published abstracts and papers over a wide range of olfactory-related responses as evidenced by paper titles such as:

• “The Effects of the Aroma of Jasmine on Bowling Score”

• “Effect of Television Viewing on Senosory-Specific Satiety: Are Leno and Letterman Obesogenic?”

• “Effect of Aroma on Empathy”

• “Effects of odor on perception of age”

• “Use of tastants in weight reduction”

• “Use of gustatory stimuli to facilitate weight loss”

• “You are as you smell: the effect of odor and breath odor on social acceptance”

• “Sexually Exciting Odors”

According to the website for The Smell & Taste Treatment and Research Foundation, of which Dr. Hirsch is the director, Dr. Hirsch’s interest in using odorants to modify behavior originated when he observed early in his career that many patients who had lost their sense of smell due to head trauma frequently gained 20-30lbs. This observation prompted him to hypothesize that if losing one's sense of smell could lead to weight gain, could the opposite be true...could enhancing one's sense of smell lead to weight loss?

In one of his earlier studies he tested this hypothesis through an experiment that assessed the effect of inhalation of certain aromas upon weight control. Dr. Hirsch designed an experiment where 3,193 overweight volunteers with an average age of 43 years and an average weight of 217 pounds were given an inhaler containing a blend of odorants and instructed to inhale three times in each nostril whenever feeling hungry.

What the experimental results revealed was that by inhaling specific odorants, that test subjects on average lost approximately 5 pounds or 2% of their body weight per month over a 6-month period.

Research available as an abstract for a poster presentation claims that in a more recent study of 2,437 overweight or obese subjects during a six-month period, that his patented tastant crystals are further proof that his weight loss products work.

In the study, participants sprinkled a variety of savory or sweet tastant crystals onto their food prior to eating. Pre- and post-study weights were obtained and compared to a 100 non-treated participants who served as a control group.

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